Dark Patterns in UI Design

Dark Patterns are workflows and visual indicators conceived to trick people into doing things they might not intend to do or to discourage an intended action by making it near impossible.

One example of a Dark Pattern is called a Roach Motel. A Roach Motel describes a scenario where it’s easy to do something (e.g., create an account), but nearly impossible to un-do something (e.g., terminate an account).

Some of the recognized Dark Patterns have amusing names like Sneak Into Basket, Privacy Zuckering, and Confirm-Shaming.

My challenge to you is to locate where (and how) an Amazon account can be terminated. Account termination on amazon.com is a textbook example of a Roach Motel. Hint:

Dark Patterns are a red flag to digital consumers and their use should be discouraged by user interface pros.

REFERENCES

Harry Brignull first coined the term Dark Patterns in 2010. For more information, see darkpatterns.org. Also check out the Hall of Shame.